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​CHẠM THỔ CẨM

An ethnic brocade product startup of H'mong group, Vietnam

Seasonal Sale

Enjoy exclusive discounts on selected items this season!

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​"Soi nui"

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​"Sac CHAM"

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"HOA VAN SONG"

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​TOP PRODUCTS

Tran Minh Anh - Internship Evaluation (4

​Founder

​HOANG TUAN MINH

On a trip to the Northwest Highlands of Vietnam, Minh first encountered a piece of Hmong brocade. It was both raw and powerful, woven from the spirit of the mountains and the quiet vitality of highland life. Driven by a desire to honor traditional craftsmanship while helping local artisans make a living, Minh founded Chạm Thổ Cẩm in 2025 and is now the Founder and Director. Under Minh’s leadership, Chạm Thổ Cẩm is more than just a business. It is a cultural journey that connects people to their heritage, empowers young people to embrace their ethnic identity, and connects traditional arts to modern life.

TOUCH EVERY THREAD.

Each thread in a piece of traditional H’mong fabric carries its own unique story, the result of skillful craftsmanship and deep love for the craft. When you touch every thread, you don't just feel the softness and durability of the material; you connect with invaluable cultural values. Every weave, every color reflects the beauty of a tradition, showcasing creativity and effort. "Touch Every Thread" invites you to become a part of the H’mong story, to appreciate and preserve the essence of this rich cultural heritage.

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TOUCH A THOUSAND YEARS OF CULTURE.

The H’mong fabric is more than just a product, it’s a symbol of a culture that spans over a thousand years of history. By touching a piece of this fabric, you gain a deeper understanding of the spiritual values of the H’mong community, the artistry behind weaving, and the stories passed down from generation to generation. Each item is not just a physical gift but a bridge connecting the past with the present, tradition with modernity. "Touch a Thousand Years of Culture" offers you the opportunity to explore and honor this precious cultural heritage.

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